MARKETING AND ANALYTICS FOR HIGHER EDUCATION

Senior Marketing Leadership Built for Higher Education


At RAD Higher Ed, we eliminate the friction between marketing strategy and enrollment execution. We bring senior-level higher education expertise and hands-on, day-to-day execution together to build a cohesive marketing engine focused entirely on the outcomes that actually matter to your institution.

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At RAD Higher Ed, we eliminate the friction between marketing strategy and enrollment execution. We bring senior-level higher education expertise and hands-on, day-to-day execution together to build a cohesive marketing engine focused entirely on the outcomes that actually matter to your institution.

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MARKETING AND ANALYTICS FOR HIGHER EDUCATION

Senior Marketing Leadership Built for Higher Education


At RAD Higher Ed, we eliminate the friction between marketing strategy and enrollment execution. We bring senior-level higher education expertise and hands-on, day-to-day execution together to build a cohesive marketing engine focused entirely on the outcomes that actually matter to your institution.

At RAD Higher Ed, we eliminate the friction between marketing strategy and enrollment execution. We bring senior-level higher education expertise and hands-on, day-to-day execution together to build a cohesive marketing engine focused entirely on the outcomes that actually matter to your institution.

Contact Us

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Enrollment Marketing

Recruit the right students

Websites and LPs

Campaign-ready experiences

SEO and AI Search

Be found where students look

Analytics

See what drives enrollment

River Avenue Digital helps colleges and universities recruit, engage, and enroll the right students. We become an extension of your marketing and admissions teams, combining strategy, technology, data, and execution to create measurable growth across the entire student recruitment funnel.

RAD Knows Higher Education

Strategic partnership meeting
Data-driven marketing
Experienced higher education marketing team
Strategic partnership meeting

Why Colleges and Universities Choose RAD

Operational

Integration

Performance-Aligned, Year-to-Year Model

Veteran Higher Ed.

Specialists

Closed-Loop Enrollment Analytics

Student journey banner with a woman holding books, roadmap icons, and a blue gradient background

Built around the enrollment journey

4,200

Inquiries (sample cohort)

1,680

Applications

920

Admits

410

Enrolled

Our Team’s Work in Action

More case studies: student recruitment campaign

Case Study: Tulane University

More case studies: admissions marketing

Case Study: University of San Diego

American University case study

Case Study: American University

Our Higher Education Leadership Team

Team member

Joshua C. Irons

RAD CEO

Team member

Joseph Ashby

President - Higher Education

Team member

Jordana Weinstein

VP of Client Sucess

Team member

Elise Romero

Director of Client Success

Team member

Cherie D'Souza

Data Analytics and CRM Expert

Team member

Fred Lee

Head of SEO and AI Search

Team member

Joseph Lapin

Fractional CMO

Team member

Charlotte Bencaz

Fractional CMO

Team member

Michael O'Hara

Fractional CMO

Our Teams Legacy of Higher Education Partnerships

Admissions campus tour
Admissions campus tour
Syracuse University Newhouse School of Public Communications logo with orange “S” and text on white background
Community college classroom
University campus
University campus
Community college classroom
William James College logo with teal shield icon and wordmark on white background
Admissions campus tour
Admissions campus tour
University of Pennsylvania logo with shield and navy text on a white background
University campus
University campus
University campus
Admissions campus tour
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University campus

Work that moves enrollment

Campaigns, websites, and reporting built to recruit, engage, and enroll the right students.

Enrollment Analytics

CRM-connected visibility from first visit to enrollment.

Student Recruitment

Websites and Landing Pages

Ready to grow enrollment?

Talk with a team that understands higher education. 484.474.0453 | info@riveravenuedigital.com